Тише! Говорит клиент: Как глубинные интервью помогают решать задачи бизнеса

Oleg Chulygin knows everything about in-depth interviews: over the past 20 years, using this technique, he has completed about 270 business orders and talked to 10,000 people. In his book, he shares a recipe for how to listen so that you are told what you need. You will learn how to win over the interlocutor so that he is extremely frank and sincere with you. Get acquainted with the principles and examples of how to recognize falsehood. This book is about building deep communication with the client. You will learn to get to know consumers as much as possible, see the world through their eyes, hear them.